Communication and Reporting
Make sure your communication is consistent with your actions.
Be careful not to greenwash (overuse in marketing of terms and images that are either not accurate or oversell an organisations environmental practices).
Communicate in a more sustainable manner.
Consider the look and voice of you messaging. Chose yor media carefully. Avoid unnecessary paper, flyers, mail-outs, etc. Use eletronic communication where possible.
Report in a responsible, transparent and accountable manner.
Measure your performance and add a reporting system, if possible validated by a third party. Reporting elements should consider best practices to demonstrate a commitment toward being accountable for environmental, social, and economic performance. Reporting information should address issues that relate to the unique dimensions of the event, its commitments, goals, activities, and stakeholders. Reporters should strive for accuracy and authenticity of information and apply appropriate assurance methods.
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